The West Midlands region lies right at the heart of England and covers an area of over 13000km². It is the country’s manufacturing and agricultural heartland and lies at the hub of the national transport network. 80% of the region is rural yet the area is dominated by the Birmingham conurbation. Over 5 million people live here but only 20% in our rural areas.

The West Midlands is home to many unique historic, educational, entertaining and thrilling attractions. These include Shakespeare's birthplace at Stratford-Upon-avon, Alton Towers and Drayton Manor theme parks, Ironbridge World Heritage Site and Cadbury World.

Although the Birmingham conurbation dominates the region it includes the county towns of Hereford, Worcester, Stafford, Warwick and Shrewsbury. It also has the economic centres of Wolverhampton, Telford and Stoke on Trent.

Despite two recessions, manufacturing still accounts for over 20% of the total employment in the region and over the last decade we have experienced real economic growth.

The people of the West Midlands have shaped the region’s natural features to create a rich diversity of landscapes, unique in character both physically and culturally.

The communities of the rural West Midlands are going through great change and face significant challenges. In the last ten years the population of rural areas of the West Midlands has grown and its social composition has changed as older people moved in and young people migrated to urban centres.

East Midlands of England Universities and Colleges
Aston University
The University of Birmingham
University of Central England in Birmingham
Coventry Technical College
Coventry University
west midlands of england

Like most of the English countryside, the region’s diversity has been subject to a number of forces which impact on landscape character, biodiversity and natural resources. The human impact in the form of intensive agriculture, congested roads, contaminated water resources, new housing and commercial development, along with the impact of the West Midlands’s long industrial tradition is placing increased strain on the rural areas of the region.

East Midlands of England Universities and Colleges
University of Wolverhampton
Newman College of Higher Education
Henley College Coventry
Sandwell College
Sutton Coldfield College
Feature School